Since launching my first handmade jewelry collection in April 2023, I've been on a journey to define my brand identity. The challenge was that, as I continued to learn and grow, my style evolved dramatically from month to month. I noticed significant improvements in each new piece I created, and I didn't want to confine myself to a single style or identity when I knew that my skills might change so much in the next few coming months.
However, I finally took the leap and decided to invest in branding for my business (exciting)! What changed my mind was the realization that my style will continue to evolve, but there are specific traits and feelings I want my handmade jewelry to evoke. Even over the past 6 months, my works has advanced significantly in both quality and style, but I know that my creative journey will always be ongoing. It's only natural that in another few years, I'll want to create different pieces than I do now, and my style will continue to transform over the years after that, too.
What remains constant is my desire for my work to convey certain emotions and traits. When you see Solar Wilds jewelry, I want you to know that each piece is crafted from sustainable and ethically sourced stones, purchased from small-batch lapidary artists. I want you to recognize that each piece is handmade by me, which means it won't be factory-perfect -- there will always be some little quirks, but in the best way where it adds to the charm. My designs are inspired by nature; even in the simplest pieces, the stones reflect the forest greens and ocean blues that I love. I aim for my jewelry to evoke a sense of whimsy and wonder.
My new logo embodies all of these elements, and I'm confident it will represent my brand for years to come. Thank you to Emeline Studios for creating it!